Access to healthcare often depends on where you live and what you can afford. For many rural communities, both remain barriers. CSM’s latest CSR initiative is an effort to change that reality in a tangible, structured way.
As part of its commitment to inclusive development, CSM, in collaboration with Swabhiman and CureBay, organised a health camp at Dikhitapada village under Panchayat Kunjari, Khordha Tangi. The initiative focuses on extending organised and reliable healthcare access to underserved populations—moving beyond one-time interventions toward sustained support.
On the first day of the camp, over 90 beneficiaries were issued CureBay Swasthya Kavach Health Cards. The programme aims to cover 600 residents by the end of the camp, creating a wider safety net for the community.
Each Swasthya Kavach Health Card provides one year of comprehensive healthcare support. This includes wallet credit for medicines and consultations, hospicash coverage during hospitalisation, unlimited doctor consultations, medicines and diagnostic services worth ₹1,000, coverage of up to ₹15,000 for travel and food related to medical care, and access to an interest-free healthcare loan of up to ₹1,00,000.
At the centre of this effort are Swabhiman’s community mobilisers. Their role goes beyond enrolment. They identify vulnerable households, including persons with disabilities, support beneficiaries through the onboarding process, and ensure that the benefits are understood and actually used throughout the year. This last-mile engagement is what turns a scheme into something meaningful.
CSM’s involvement reflects a broader belief that healthcare access is not optional. It is foundational. By supporting initiatives that combine structured coverage with strong grassroots presence, CSM is working to ensure that healthcare reaches people in ways that are consistent, accessible, and dignified.
Because when care becomes accessible, it does more than address illness. It restores a sense of security that communities can rely on.
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